Beyond the Brand

Love Is Project

A Journey Driven by Love
Chapter One
All Roads Lead to Love

Hi! I’m Chrissie Lam—the founder of Love Is Project. In 2012, I left my job in corporate fashion and moved to Kenya where I met a group of women in the Maasai tribe. These women made vibrant, high-quality, and gorgeous beaded items. Blown away by their craft and compassionate community, I worked with these artisans to design a bracelet emblazoned with one powerful word: LOVE.

Why LOVE? Well, in a world that can feel heavy, divided, and discouraging at times, there is only one thing that helps us to thrive—LOVE. It’s the single common thread that connects us all. So, with one small idea and one bracelet, I founded Love Is Project.

Chapter Two
How We've Grown

What started as a personal passion project, blossomed into a global movement.

At first, we just worked with artisans in Kenya, Indonesia, and Ecuador because all three countries sit on the equator line—symbolizing how LOVE connects us all, through one global rotation.

However, we now work with artisans in 10 countries and provide jobs and new opportunities to 2,000 female artisans across the globe. One bracelet at a time, we’ve been able to impact the lives of thousands through job opportunities, financial freedom, and charitable donations. We believe in meeting the moment whenever a community needs our support.

Chapter Three
Where We're Headed Next

Look, ma. I’m on TV! We went on a wild journey in late 2020 and appeared on Shark Tank! The episode aired January 15, 2021. Be sure to watch. Because nothing says love like dragging your 70 year old mom out of retirement to help with operations and finances, I brought her on the show too! ;-)

We’re expanding our product offerings, woohoo! After launching our first-ever book documenting LOVE stories from all over the world, The Greatest Love Story Ever Told , we’re launching a second edition very soon! These stories give you a first-hand look at the unique cultures, talented artists, and inspiring people who teach us what it means to LOVE and all the ways you can LOVE.